Your partner in strategic medical communications

Ethis began in the mid 1990s as a print publisher with a single focus: to bring clearly written, carefully reasoned content to all corners of the eyecare industry. Today, our robust publishing and marketing efforts bring our signature quality content to traditional and digital platforms. Our reach has expanded, but our focus is the same: to develop content that resonates and achieves the greatest impact and penetration amongst your target audience.

We bring more than 20 years of experience creating and publishing clear, thoughtful content about the clinical and practical aspects of healthcare. Over the years we have also developed solid relationships with thought leaders and industry players, enabling us to provide timely, accurate communication in all media and across the full gamut of healthcare topics.

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Our primary objective is to present complex material clearly and concisely to the most appropriate audience

Incorporated in 1998, Ethis has over two decades of experience in the healthcare industry.

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With a foundation in medical publishing, the firm’s purpose has always been to develop the highest quality content specific to the industry.

 
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Beyond strategy and content, Ethis offers a variety of management and meeting services to both the newly emerging and the well-established clientele

 The mission of Ethis is to support our partners in healthcare innovation by providing bespoke strategic solutions, exceptional content, and unrivaled service to our partners around the world

Our role

Facilitating adoption of innovation into actual clinical practice

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Our team

Senior Leadership

Senior level strategy and execution is part of the core offering at Ethis. Ethis’ senior staff remains an integral part of every project, offering insight and guidance from start to finish.

Luca M. Sergio  CEO & Owner

Luca M. Sergio
CEO & Owner

Etani Fajardo  EVP & General Manager

Etani Fajardo
EVP & General Manager

Chris Kissling   Vice-President, Business Development

Chris Kissling
Vice-President, Business Development

 
Jennifer Zweibel  Vice President, Content

Jennifer Zweibel
Vice President, Content

Michael W. Smolinsky  Chief Content Officer

Michael W. Smolinsky
Chief Content Officer

Ying Guo, MBBS, PhD  Medical Writer

Ying Guo, MBBS, PhD
Medical Writer

 
 
Francine G. Burke  Special Projects

Francine G. Burke
Special Projects

Hayley Clay ,  PhD   Medical Writer

Hayley Clay, PhD
Medical Writer

Alysha Reid  Medical Education & Communications Manager

Alysha Reid
Medical Education & Communications Manager

Heather Marchbanks  Project Manager

Heather Marchbanks
Project Manager